Lively
Brand Renewal
2022.08
BRAND IDENTITY
BRAND IDENTITY
라이블리의 서비스 확장에 따라 디자인 콘셉트가 변화되어야 하는 상황이었습니다. 다소 투박하고 강렬해보이는 분위기를 좀 더 부드러워 보이게 만들고자 했습니다. 이에 따라 더 많은 고객들이 브랜드를 친근하게 느끼는 것이 프로젝트의 주된 목적이었습니다.
The point of the project was a change of the whole design concept, due to expansion of a service ‘Lively’. As the mood of the service was a bit rough, it was asked to look softer. As a result, the main purpose of the project was to make more customers feel the brand friendly.
The point of the project was a change of the whole design concept, due to expansion of a service ‘Lively’. As the mood of the service was a bit rough, it was asked to look softer. As a result, the main purpose of the project was to make more customers feel the brand friendly.
